Utilising the brand's Christmas theme, various printed and digital materials were developed.
Building upon an established central idea of The Christmas Workshop, brand Assets including Typefaces and colour schemes, were creatively and sensitively laid out to convey various different messages.
A key point in my mind was to keep the initial concept message intact whilst elaborating and continuing the story through other mediums including digital presentations. The considered and careful application of the theme helped to maintain brand familiarity, engagement, consistency and design.
"The characters and assets used in this work/presentation are the intellectual property of The Works Stores and are used here for informational purposes only. No copyright infringement is intended."
